A few lifetimes ago I filled the running back role for Yorktown High School’s JV football team, which gained a regional reputation for successfully running the classic football play, “Student Body Right.”
I know I risk losing at least half my audience for invoking football to illustrate a political problem; I promise simplicity and brevity.
Student Body Right simply calls for huge lumbering offensive linemen to run diagonally upfield and toward the sidelines with the ball carrier (“running back”) trailing right behind. If the linemen are fast enough—and ours were—it can work wonderfully. Head coach Scott Brooks leveraged this play, it seemed, at least once in the first half and a few times in the second half of every game to go on to earn a (very unusual) winning season.
"McCain up the middle" isn't working
Charlie Cook wisely observed that Barack Obama’s 9-point lead in the polls is tenuous and the McCain camp can still win. The veteran political analysts finishes his recent column this way:
“This contest is not over yet, of course. McCain needs something big to change the dynamics -- something bigger than a [great] ad, a strong debate performance, or a misstep by Obama. If voters stay focused on the economy, this contest could soon be out of McCain's reach. If their attention returns to national security in the next week or so, he could still come back.”
Put another way, if John McCain keeps running the same plays that don’t work, he’s going to lose. Every football team goes into the locker room at half time and inventory which plays did and didn’t work. For years, John McCain has beaten up evangelicals and conservative Christians and in 2007, he seemed to begin the process of regretting all that, and made peace with a number of their leaders. Those plays worked, to some extent, but many remained suspicious or outright distrustful of a McCain administration, until he ran a new play—Student Body Right. Sarah Palin was the running back and put points on the board, such that McCain even took the leads in the polls.
Now, the polls are inverted, and the country is wondering what play McCain will call next. That is the tough art and science facing every athletic coach and political campaign manager, but it pretty safe to at least conclude that McCain needs another student body right, but with a variation--maybe a different ball carrier.
Go back to what worked
McCain needs to get the base out in these last few weeks not only to vote, but to go door-to-door. In order to do this, he needs to look at the plays that really worked this year and running similar plays for the rest of the year, like the following:
- Student Body Right, starring J.C. Watts at the designated secretary of Health and Human Services.
- Student Body Right, starring Dan Coats as the designated secretary of Department of Defense.
- Student Body Right, starring Rudy Giuliani as designated head of the Securities and Exchange Commission. (Maybe this better qualifies as “Student Body Left.”)
- Student Body Right, starring Ann Coulter as Attorney General. (Hey, if he’s such a maverick….)
Yes, there are risks to this strategy, for as soon as you announce that Rock Star A will serve as this or that secretary or department head, you risk upsetting some governor of a battle ground state who had hoped to get picked for that certain post. Still, the McCain campaign needs new and innovative plays, and their handlers should assess the risks and boldly propose some new variations of the things that have worked in the past.
The McCain campaign has wisely heeded calls for Sarah Palin to visit the historically red Hoosier state and prevent Obama’s 40+ visits in 2008 from making Hoosier Republicans sing the blues. Governor Palin will visit the Verizon Wireless Music Center this Friday, but John McCain must dig deeper to call some truly innovative plays in order to put more points on the board and win this election.
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